Silver Jewelry Blog

By using these great, simple techniques for showcasing your beaded jewelry to an online audience, you can create an eye- catching and alluring virtual storefront that is sure to capture the attention of online shoppers.

Writing about your beads. When writing the description of your product you will want to be specific, yet concise. Online shoppers become bogged down and weary of auctions and descriptions that are too wordy. After all, the photos of your beaded jewelry is what will really sell them. Keep these handy tips in mind when writing about your beaded wares:

Creating headlines and titles. Generally, the shorter your headline the better it will be to grab the attention of potential buyers. For example, Sizzling Swarovski Cuff is a better title than Crystal Blue Swarovski Cuff That Will Melt Your Heart and Make You Sing. Also, experiment with words that pop and don’t be afraid to get creative. After all, it is your creativity that led you to beading in the first place! Try headlines with allure, such as Blue Lagoon Beaded Bracelet, or Mint Julep Gem Stone Choker. This will assign your product an appealing air of exoticism, and tempt shoppers to browse your site.

Describing your beaded jewelry. Maintain a conversational tone throughout your description that shoppers will identify with; avoid both slang and overly-professional jargon. Write as if your audience doesn’t know anything about beads or beaded jewelry. Include information such as the size, length, and dimensions, as well as the materials, beads, or gem stones you used to create it. A reader will want to know if it’s Swarovski, TOHO, acrylic, plastic, or glass beads that you are using. The more descriptive you are about the history of your jewelry, the more you will lessen any doubt or questions a buyer may have.
You can provide a detailed description while still remaining concise by breaking up your text into bullet points and lists that are easier to read than a large block of text. Use caps or boldface to highlight important information.

Being clear about your policies and guidelines. Shoppers must know that they are purchasing their beaded jewelry from an actual person, and not a factory or conveyor belt with automatic shipping systems. If you present your jewelry accurately, you can protect yourself from buyer fraud, complaints, and unhappy customers. Have all your bases covered regarding your policies on payment, shipping, returns and exchanges to ensure that the transaction goes smoothly.

Editing. Buyers are much less likely to bid on or purchase items with a description that contains spelling or grammatical errors. Sloppily composed descriptions errant with mistakes will only draw negative attention. An outside opinion can be very helpful, so ask a friend or family member to review it once you are done.

Photographing your work. A picture is worth a thousand words, and the purchasing appeal of your beaded jewelry is made, or broken, with the photos you present. The initial photo of your gem stone jewelry is displayed amongst many others in the same category, so it is important for yours to stand out amongst your competitors. Experiment with a magnified view, eagle eye photo, or various angles that are eye-catching and unique. If you can, use a macro lens to create a sharp and interesting image. Good lighting is equally as important, as well as using a backdrop that will not take away from the appeal of the item. Use smooth, cool colors to create a contrast against your beaded jewelry. Set aside time to play around with your photos on computer programs such as Photoshop or Picasa, and make your photos transform from fuzzy to fit.